Tuesday, July 26, 2016

Hype created by Kabali-Latest movie of Superstar Rajnikanth



The recently released  Tamil/Telugu/Hindi movie Kabali of Superstar Rajnikanth has created many records in the film industry even before its release. I give below the hype created by the movie collected from Newspaper reports and websites.

Making of the movie 
Kabali is a 2016 Indian Tamil gangster-drama film written and directed by Pa. Ranjith. The film stars Rajinikanth as the title character, whilst Taiwanese actor Winston ChaoRadhika ApteDhansikaDinesh RaviKalaiyarasan, and John Vijay star in other pivotal roles. Principal photography for the film began on 21 August 2015 in Chennai. While filming mostly occurred in Malaysia, smaller scenes were shot in Bangkok and Hong Kong.

Release of the movie

The film was released on 22 July 2016 in 3200 screens in India, which included 2200 screens in South India.Some 500 screens in US (including 250 each screens for Tamil and Telugu versions) also shows how the industry wants to capitalise on the first day itself, even if the audiences abandon it eventually. It shattered all the records for an Indian film worldwide.
  Fans gathered in a theater in Chennai to watch the first show on the day of release 

Kabali story in brief
Rajinikanth  as  Kabali spends 25 years of his life in jail, when he returns, he is in for a surprise, which is gradually revealed to the audience. Why was he locked up in a Malaysian jail for such a long period of time is shown in the flashback. 

The rest of the film deals with what Rajini does to get back his lost life and how he achieves his prime task, for which he was jailed all these while. How he fights to save his world and help the downtrodden Tamilians in Malaysia forms the crux of Kabali.

For further details of the movie and its story in detail
visit:https://en.wikipedia.org/wiki/Kabali_(film)

Now these are the interesting news about the hype created before and after release of the movie:

Kabali Teaser trailer
Its teaser trailer was released in April 2016 and went viral in Asia and gained 5 million views in less than 24 hours becoming the most viewed teaser in Asia. As on date of this posting , the Kabali teaser garnered nearly 30 million views, making it one of the most watched Indian film teasers. Click the link below to watch the teaser:
https://www.youtube.com/watch?v=9mdJV5-eias
Promotion of the movie :
The Malaysian airline, AirAsia became an official partner for Kabali and certain AirAsia planes were painted with a Kabali theme



AirAsia, which is Rajinikanth starrer film Kabali's official airline partner, had also announced a 'Fly like a Superstar' offer to promote the movie.  The Rs 8,000 package included airfare from Bengaluru to Chennai, first show at Satyam theatre, and meals, among others. However, the last moment decision to change the venue from Sathyam theatre to Prasad Studio in Vadapalani, Chennai backfired. The airline is said to have arranged a show at Satyam theatre for 12.30 PM. According to one of the passengers, the people have been shifted to Sathyam cinemas to watch the morning show. 

There are reports that some fans came all the way from London to watch the movie in Chennai theatres.

Like Air Asia many brands like Airtel have associated themselves with the movie, came up with creative merchandise to promote themselves along with the movie.
Muthoot Fincorp, flagship of the 129-year-old diversified Muthoot Pappachan Group,  launched the Lucky Superstar Silver Coin with image of the mega star and kicked off the 'Carry Lucky Superstar With You' campaign. 

Fox star studios which has released  the movie in more than 1,000 screens in the North Indian market has jumped on the promotional bandwagon with a Kabali double-decker bus plying in Mumbai.


Mass booking of tickets and Holidays declared by organisations
There were many organisations who booked tickets for their entire staff members and declared holiday also to enable them to watch the movie.

Every movie release of Rajnikanth is accompanied by this type of hype and frenzied fans make a beeline to catch the first show. At hyperlocal delivery website Oyethere.com founder S.Shriram booked two Inox screens for Kabali for the staff and customers.

Rajini fans in Mumbai distributed special masks to get into the Kabali mood ahead of the film

In a temple in Tamil Nadu, his fans organised a special puja (prayer) where his idol was given a royal bath with milk, and a special abhishekam was organised for the success of the movie.

Corporate offices of Fyndus India Pvt Ltd, and Opus Structural solution based in Chennai and Bengaluru have declared a holiday on July 22, the day Kabali is being released, in order to prevent 'mass sick leave'. 

These companies confirmed that they volunteered to provide free tickets to their employees to save the movie-makers a revenue-loss through online piracy.

According to the Times of India, a senior personal assistant to Tamil Nadu's Minister for Information and Publicity issued a note to Chennai's Abirami Theatre asking them to issue 10 tickets for the film's first showing.

FM stations are pitching in feverishly, offering free tickets for an SMS from a listener. Fans hoping to get lucky don’t mind their dimes spent for an SMS, and the mobile services are ringing in a fortune as the total number of SMSs have crossed over one lakh. “Neruppu Da” seems so appropriate as Kabali fever catches fire wherever it touches.
Box office collections
Ticket prices for the first two or three days went up from Rs 300 to Rs 500 in many places except multiplexes in Chennai city. While corporate and IT firms have made bulk bookings, theatres restricted under a slab of Rs 120 slyly instigate viewers to buy the tickets for Rs 500, for a ‘package’ of popcorn, snacks and soft drinks along with a Kabali ticket.

If the industry reports are to be believed, this Rs 70 crore movie has already ensured a pre-release recovery of Rs 200 crore, from various rights including theatrical rights, branding, satellite and audio, unmatched for any other Tamil films in the past.
If Salman Khan’s Sultan and Aamir Khan’s PK earnings surprised you, the box office collections of Rajinikanth’s Kabali will leave you shocked. According to verified collection data provided by producer Kalaipuli S Dhanu to IndianExpress.com, the Rajinikanth-starrer has earned about Rs 400 crore in four days. While Rs 200 crore is the box office collection, the film earned Rs 200 crore before release with sale of music rights etc.
Dhanu said Kabali has earned Rs 90 crore abroad in the first weekend, out of which Rs 28 crore came from the US itself where the film is among the top 10 films being watched in the country. The producer put Indian collection for the first weekend at around Rs 100 crore.

“I will never forget these days in my life. This release has given me so much happiness. It has broken the collection records of Indian cinema in the last 100 years,” Dhanu said.

Monday, July 25, 2016

Beautiful And Unusual Endangered Animals




There are some incredible and unusual animals in the world, but unfortunately many of them are in serious danger of being lost forever. Over 33% of all species are considered vulnerable or endangered, with many falling foul of modern practices hunting, deforestation and pollution, which has led to habitat loss and declining numbers.
The chances are that you haven't ever seen a lot of the animals on this list, and there is a danger that the opportunity to see them may not exist in the future. 
1. Markhor

You could be forgiven for thinking that the markhor is an invention from the imagination of C.S. Lewis or J.R.R. Tolkien, but they're real and they are the national animal of Pakistan. Unfortunately, their lofty status has not saved them from near extinction, as their unique appearance and beautiful, corkscrew horns have made them a prized target for trophy hunters. There are believed to be no more than 2,500 left in existence.

2. The Irrawaddy Dolphin

Humans cherish dolphins for their intelligence and playful nature, and the wonderfully named irrawaddy dolphin is one of the unique examples of this much-loved species. Found in the oceans surrounding southern Asia, they sport a unique domed forehead and flat face, which makes them look they are permanently smiling. But these odd creatures are fast disappearing, largely due to overfishing. At one point, less than 100 were believed to be in existence and there are now conservation efforts in motion to try and ensure we don't lost these wonderful creatures forever.

3. Langur Chato

These cute little primates are called langur chatos and are found in the highlands of Asia. They have tiny faces, button noses and short forearms - all features that encouraged famous naturalist David Attenborough to describe them as 'elves'. However, deforestation has destroyed their habitat and they are now considered 'critically endangered'.
 4. Okapi

This bizarre animal looks another fantasy world creation, but can be found in the Democratic Republic of Congo. With their striped legs, extended neck and large ears, they are often described as a hybrid of a zebra and a giraffe. Indeed, when British explorers discovered this odd creature back in the 1800s, nobody believed them when they described the creature upon their return home. Threats from logging and hunting have placed Okapis on the endangered list, although efforts to protect them in designated national parks are proving successful thus far.
5. Axolotl
This strangely charming amphibian is also known as the 'Mexican Salamander' and makes its home in lakes across Central America, especially Lake Xochimilco in Mexico City. Sadly, by 2010, water pollution and contamination had wiped out nearly all wild Axolotls, and a study in 2013 found no evidence of any surviving examples in their natural habitat.

6. The Coconut Crab

Coconut crabs get their fun name from their tendency to crack coconuts open with their huge claws. Although they look the figment of a terrible nightmare, these humongous arthropods are largely harmless to humans. Human beings, however, are not harmless to them and they are considered a delicacy in some cultures, with efforts now being made to protect their dwindling numbers from the threat of extinction.
7. The Dugong
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The dugong is the only living representative of the once diverse family of sea creatures known as dugongidae, and its closest relative steller's sea cow was hunted to extinction in the 18th Century. Often compared to cows due to their lumbering, friendly charm, the dugong is found in Pacific Ocean off the east coast of Africa. They are coveted for their meat and oil, and are now classified as 'vulnerable'.

8. Tree Kangaroo
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Tree kangaroos are rainforest dwellers found in New Guinea and Queensland, Australia. They are the only marsupials that climb, and they make their homes high in the forest. This has left them vulnerable to the deforestation. Hunting has also had an impact on their numbers, which have decreased significantly over recent decades.

9. Bearded Vulture
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Bearded vultures are indigenous to the Himalayas and other mountainous regions of Europe, Africa and Asia. They were almost eliminated over the course of the last century due to fears over the threat they posed to farm animals and children. Numbers have began to recover, partly thanks to conservation efforts which have seen them reintroduced to areas the Pyrenees in Spain, although no more than 10,000 pairs are believed to exist in the wild and they are still classified as threatened by the World Wildlife Fund.

10. Olm

The olm is one of the few amphibians in the world that is completely aquatic. They eat, breed and sleep underwater, inhabiting the caves of central and southeastern Europe and live their whole lives in darkness. Their unique habitat preferences mean that they have never developed eyes, and rely solely on their heightened senses of smell and hearing. This utterly unique creature is now classified as threatened due to water pollution.

11. Quokka

Quokkas are often considered to be the friendliest animals on the planet, and their small upturned mouths give the impression that they are always smiling. These tiny marsupials found only in Australia, have an inquisitive nature and no fear of humans. They tend to approach anyone or anything in an attempt to make a new friend and it is this unassuming personality which has led to declining numbers on the mainland, where they have frequently fallen foul to introduced predators dingos, foxes and even domestic cats and dogs. They are now classified as 'vulnerable', although better numbers exist on uninhabited islands.
 12. Proboscis Monkey

The strange proboscis monkey boasts a huge, hanging nose and is only found on the island of Borneo in southern Asia. As well as the distinctive nose, they have a huge belly, which led to their nickname the 'dutch monkey' because local tribes said that Dutch immigrants arriving from Europe in centuries gone by, had the same protruding gut! Deforestation is the all-too-common threat to these bizarre primates, and numbers have decreased by more than 50% in less than half a century.

13. Saiga Antelope

The odd, alien- saiga antelope is found in western China and parts of Mongolia and is another creature with an unmistakeable nose, which flexes and contracts to help filter out the dust of their natural habitat. Unfortunately, the animal is now critically endangered due to hunting and habitat loss, with only a few thousand examples believed to remain in the wild.

14. Kakapo

New Zealand's location has given rise to many odd flightless birds, including the iconic kiwi and the extinct giant moa. Joining these avian oddities is the kakapo, the world's only flightless parrot. When people began to arrive in the region, they brought animals with them, and cats, dogs and foxes found an easy target in these strangely rotund, lumbering birds, which has driven them to near extinction. They are no longer found at all on the mainland, with fewer than 130 believed to exist on outlying, uninhabited islands.

15. Gooty Spider

The gooty spider is found only in selected forests of India and indeed their natural habitat covers only 60 square miles. Their beautiful color has made them a favorite target for the pet trade, leading to a decrease in the number of mating pairs in the wild, a problem exacerbated by logging and deforestation. These unique arachnids are now on the critically endangered list.
16. Gharial

The utterly bizarre gharial crocodile is found in the Indian subcontinent where is uses its long, narrow, water resistant snout to hunt fish. Their jaws are too delicate to pose a threat to larger animals, including humans, but overfishing and water pollution have impacted their living population, which dropped from 10,000 in 1946, to fewer than 235 in 2006, a decline of 95% over just three generations.

17. Horton Plains Slender Loris
These small primates are found only in the highlands of Sri Lanka (they are named after the Horton Plains National Park in the same country) and are known for their shy nature and huge eyes, which gives them excellent night vision - a pretty useful tool for a nocturnal creature. Some cultures believe that their flesh can cure leprosy, while other body parts can protect people from witchcraft, which has had an effect on its numbers as has loss of habitat. These beautiful animals were not seen at all between 1939 and 2002 and sightings continue to be eractic. Sadly, they remain close to extinction.
18. The Hooded Seal

Hooded seals display a beautiful printed coat and unique nasal cavity, which sits on top of their head, deflating and inflating as they swim. The cavity is also used to attract mates, with particularly impressive displays considered to be signs of good health and vitality. They are one of the biggest species of seals and grow up to 8 feet long. They are also greatly coveted by hunters - leading to declining numbers in the wild and they are now considered vulnerable to extinction.